How to Work w/ Gen Z ft. Generational Differences & the Truth on Wokeness — Daily Persuasion Ep. 47

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How to Work w/ Gen Z ft. Generational Differences & the Truth on Wokeness — Daily Persuasion Ep. 47

What if the key to thriving in today’s chaotic culture wars isn’t fighting the change—but understanding it?

In Episode 47 of Daily Persuasion, bestselling ghostwriter and persuasion expert Joshua Lisec tackles one of the most misunderstood yet consequential generational shifts of our time: How to Work w/ Gen Z. This episode is your crash course in decoding Generation Z, the truths behind wokeness, and the real, often uncomfortable, generational differences that shape the way we work, think, and communicate today.

From workplace dynamics to religious revivals and the rejection of modern liberal norms, Generation Z—or Generation Zed as some prefer—refuses to be a carbon copy of Millennials. In fact, the Gen Z vs Millennials divide is wider than most think. Where Millennials embraced wokeness, Gen Z critiques it. Where Baby Boomers burned down Chesterton’s fences, Generation Z is looking to rebuild them.

Joshua Lisec doesn’t just explain the behavioural characteristics of Generation Z—he breaks down how these behaviors are emerging as a direct response to the moral, social, and digital revolutions of previous generations. For instance, while Baby Boomers led the wokeness 1.0 charge during the 1960s, Gen Z, having witnessed wokeness 2.0 firsthand, is turning toward tradition, truth, and even religion—especially among young men.

Whether you’re a hiring manager, business owner, parent, or just someone trying to make sense of this fast-changing world, this episode will reframe how you see today’s youth. You’ll learn the characteristics of Generation Z in the workplace, their unique values, and how to connect with them in a way that isn’t cringe—or worse, tone-deaf.

This is where persuasion psychology comes into play. Lisec weaves in real-world persuasion examples and techniques of persuasion in writing to show how effective communication with Gen Z can be a superpower—if you know how to use it. Want to master the persuasive techniques that actually work on this skeptical generation? Then you need to understand the persuasion techniques Gen Z naturally responds to: authenticity, confidence, and unapologetic truth.

In this episode, you’ll discover:
• The Gen Z meaning beyond stereotypes (and why they’re rejecting wokeness)
• The formative moments that shaped Gen Z and how they contrast with Baby Boomers and Millennials
• How to tailor your messaging using examples of persuasion in advertising that Gen Z respects
• The real-life implications of generational differences on business, culture, and hiring
• Proven methods on how to persuade someone to do something—whether it’s buying your product or changing their behavior.

If you’ve ever wondered how to bridge the divide between Generation Z and previous generations—or how to work with rather than work around them—this episode is for you. You’ll finish this conversation with Lisec ready to shift your approach, sharpen your communication, and deepen your understanding of what makes Gen Z tick.

Because as Lisec teaches, knowledge is only valuable if it changes your behavior. And if you’re engaging with Gen Z in your workplace, community, or family, it’s time to stop being reactive and start being persuasive—Daily Persuasion style.

Watch Episode 47: “How to Work w/ Gen Z ft. Generational Differences & the Truth on Wokeness” now and start changing how you relate to the most influential generation on the rise.