Target sales drop in 1st quarter and retailer warns they will slip for all of 2025

Target’s efforts to revive sales are faltering, with Q1 revenue falling more than expected and full-year sales now projected to decline.

The company blamed weak consumer spending, economic concerns, and the impact of customer boycotts related to its handling of LGBTQ+ and DEI issues.

Comparable store sales dropped 3.8%, and transaction volume also declined.

Target’s stock fell 3.5%, and the company cut its annual forecast.

Leadership changes and a new initiative led by the COO aim to speed up decision-making, the Associated Press has reported.

Target also plans to offer 10,000 new low-cost items to attract budget-conscious shoppers.

read more: https://apnews.com/article/target-first-quarter-earnings-tariffs-ed5765bac92257a0bab3815ece31f5c1

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