How to Confirm Suspicions to Persuade ft. Robert Lufkin and Philip Ovadia — Daily Persuasion, Ep. 75

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ABOUT TODAY'S EPISODE:

What if the key to true influence isn’t convincing someone of something new—but confirming what they already suspect is true?

In Episode 75 of Daily Persuasion, titled “How to Confirm Suspicions to Persuade”, bestselling ghostwriter Joshua Lisec continues his deep dive into The One Sentence Persuasion Course by revealing a little-known truth from the persuasion playbook: people will do anything for those who confirm their suspicions. And today’s episode features two standout authors who’ve mastered this technique in real-world application—Dr. Robert Lufkin and Dr. Philip Ovadia.

These two physicians didn’t just write books—they started movements.

In Dr. Robert Lufkin’s book, Lies I Taught in Medical School, the reader is invited to revisit and rethink core medical assumptions. He doesn’t just question the mainstream; he presents evidence-based contradictions that confirm long-held suspicions patients have about modern medicine. It’s a masterclass in persuasion psychology and an authentic example of how to persuade someone to do something—like take their health back into their own hands.

Similarly, Dr. Philip Ovadia’s book, Stay Off My Operating Table, confronts the failings of the medical system head-on. In doing so, Dr. Phil Ovadia delivers one of the strongest persuasion techniques in nonfiction today: proving that the system isn’t broken by accident—it’s designed to keep people dependent and sick. The philip ovadia book doesn't scream conspiracy; it whispers confirmation—just loud enough to match the thoughts already circling in your reader’s mind. And that’s exactly why it works.

Both of these doctors use persuasive techniques that aren't built on hyperbole or tribal grandstanding. Instead, they lean into subtle, evidence-based persuasion examples that resonate because they reflect what readers already suspect. That's the art of how to confirm suspicions to persuade.

Joshua Lisec—co-author of Lies I Taught in Medical School—doesn’t just analyze these techniques. He helped build them. Having coached both authors, Lisec reveals in this episode how their books became powerful sales funnels for broader health and wellness ecosystems—clinics, courses, and coaching programs that continue to grow thanks to precise techniques of persuasion in writing.

What’s more, the daily persuasion podcast isn’t just a breakdown of theory. It offers persuasion psychology in practice—tools and strategies that anyone can apply whether you’re trying to persuade your market, write a book, or simply get someone to see your point of view.

By drawing from the success of the stay off my operating table book and Lies I Taught in Medical School, Lisec provides high-level persuasion examples and compelling insights on how to persuade without appearing manipulative. Instead of shouting, "You’ve been lied to!"—you show people the receipts and let them connect the dots. And that’s when they trust you. That’s when they follow you.

If you’ve ever wondered how to persuade in a saturated space like health, wellness, or even public policy, this episode delivers. Learn how to use persuasive techniques not by fighting the noise—but by confirming what your audience is already whispering to themselves. That’s how movements are born.

Whether you’re a marketer, author, entrepreneur, or influencer, Episode 75 of Daily Persuasion is a must-listen. With real-life case studies, copywriting gems, and a framework for modern influence, you’ll walk away knowing how to persuade someone to do something in a way that feels natural, even inevitable.

Tune in now to Daily Persuasion with Joshua Lisec and discover why confirming suspicions isn’t just a tactic—it’s the secret weapon of the world’s best persuaders.