TCS 132: OHB The Barn Raiser + Color Psychology, Texas Economy, & Business Strategies

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🔹 Orica Digital Solutions: https://www.orica.com/Products-Services/digital-solutions

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🔹Petro-Canada Lubricants: https://petrocanadalubricants.com/

Episode Sponsors:
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🔹Blacoh Industries: https://www.blacoh.com/
🔹Graymont: www.graybond.com
🔹Mining Now: https://www.crownsmen.com/mining-now

Is your brand forgettable? That’s a problem—because in today’s market, attention is everything. In this episode of The Crownsmen Show, hosts Jerrod Downey, Rory Bamford, and Roy Slack unpack how companies succeed—or fail—at standing out. Whether you're building in mining, energy, or construction, branding isn’t just about logos; it’s about strategy, trust, and execution.

Jerrod breaks down how global brands like Red Bull, McDonald’s, and Kraft use color and messaging to drive emotion and action. Rory gives a boots-on-the-ground perspective from Texas, covering its $2.7 trillion economy, major exports, and why companies like ExxonMobil and Chevron thrive there. He also shares updates from recent industry events and reveals what makes Dubai a financial powerhouse. Roy brings in practical insights with a discussion on lease vs. buy decisions, and spotlights trusted brands like ABB, CAT, and Cementation. He also throws in a few trade show tales—including past booths from Sandvik and Merit Consultants—to show how presentation can make or break your industry presence.

🍺 And yes, there's beer: This week's featured brew is The Barn Raiser, a smooth country ale from Oast Brewhouse in Niagara-on-the-Lake. It’s the perfect pairing to a conversation that’s equal parts insight and entertainment.

👉 Watch the full episode now to learn what works, what flops, and how to position your brand for real impact—only on The Crownsmen Show.

Featured Beer: Oast House Brewers The Barn Raiser
🔸 Website: https://oasthousebrewers.com/
🔸 Product Link: https://oasthousebrewers.com/product/barnraiser-country-ale/
🔸 COMDB: https://comdb.ca/reviews/raised-right/
🔸 Facebook: https://www.facebook.com/NiagaraOastHouseBrewers
🔸 Instagram: https://www.instagram.com/oasthousebrewers
🔸 X: https://x.com/OastHouseBeer

🔹 The Crownsmen Show "The Voice of Industry"
Each week we unpack the industrial sectors of North America. We explore the latest in technology, opportunities, challenges, leadership, and government policies. Industry experts from mining, energy, construction, transportation, forestry, and agriculture join the show to share their insights and give you in-depth access to their industry.

The Crownsmen Show Website: https://bit.ly/3d7hGsR
LinkedIn: https://bit.ly/3bupjcu

Cranky Old Men Drinking Beer has partnered with The Crownsmen Show to add some 5% liquid fueled levity that only a cold beer can bring. What we lose in focus we make up for in bringing you very candid, possibly even cranky, reviews of some interesting and unique brews.

Website: https://comdb.ca/

JOIN US
Have your company featured
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EMAIL: [email protected]

🔹 The Team
Hosted by:
Jerrod Downey | LinkedIn: https://www.linkedin.com/in/jerroddowney/
Roy Slack | LinkedIn: https://www.linkedin.com/in/roy-slack-8a2b7310/
Rory Bamford | LinkedIn: https://www.linkedin.com/in/rory-bamford-crownsmen/

Crownsmen’s Executive Producer: Rory Bamford (Contact for Booking )
LinkedIn: https://bit.ly/3OD7gyj

Director and Co-Host: Gaudy Molina | LinkedIn: https://bit.ly/3b8Mhpe

🔹 Crownsmen Partners (www.crownsmen.com)
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