Roasting a $500,000 Hot Dog Over the Campfire

Failure. It hurts. But it also teaches—sometimes more than success ever could.
In this episode, Steve dives into the story of Lu Lu’s, a restaurant dream that turned into a $500,000 lesson. From the irresistible vision of a gourmet hot dog empire to a business model that turned into a caloric tsunami, we explore what went wrong, what was learned, and why you don’t have to make the same mistakes.
Featuring surprising moments—like Jerome Bettis being the biggest fan—and brutally honest reflections on entrepreneurship, work-life balance, and resilience, this episode unpacks how to evaluate your next big idea before it costs you everything.
Because sometimes, the smartest thing you can do is learn from someone else’s failure.
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