Why Indy 500 winners drink milk — and why it works.

It's not just sports. It's a spectacle.
Since 1936, the winner of the Indy 500 has been handed a bottle of milk, not champagne. Why? Legacy. Storytelling. And let's face it — it's memorable.

This year's FanDuel Odds leaders to win.
⚡ Pato O'Ward +500
⚡ Alex Palou +600
⚡ Josef Newgarden +900

From Ron Burgundy's "Milk Was a Bad Idea" to Napoleon Dynamite's iconic YESSS, we've remixed this tradition with pop culture to create a viral storm of fast cars, fan emotion, and frothy white glory.
Strange? Yes. Brilliant? Absolutely.

Only one driver gets the milk.
So, are you betting on the YESSS moment?

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