$5000 insoles?! The secret of basketball players' custom insoles

Ever seen an NBA player give their shoes to a fan—but remove the insole first? It’s not random. That insole is a custom-made, high-tech insert built specifically for the athlete’s foot and performance needs. Some cost up to $3,500 USD and take weeks to create. They help prevent injuries and maximize performance. So while fans get the shoe, the player keeps the real secret weapon. Now you know what’s really inside a pro athlete’s shoes!

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