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Milan Kohout, "Blinders" +"Can you tell me which city I am in"+ "Space for Sale",2015
Blinders (first realization). Main square, Brno, Czech Republic; as part of the Dignity of Man exhibition, 2015.
“We have experienced continually intensifying pollution of public space by the arrogant private capitalist advertisement industry. This private, self-interested industry is using our public space to pollute our minds without our consent and permission. It is a criminal propagation of narrow class interest which is violently intruding into our brains and dictating that we act according to the Master Of Money’s will. Public space is a space for our very existence, and to disturb and intervene in it with the propaganda of private business is a brutal violation of our human rights. The publicly displayed advertisement is a rape of public space and a humiliation to our human dignity. It is a step-by-step process of depriving us of our freedom and of using public space to establish an environment of to- talitarian mind-control by private capitalist companies. Part of public space is also sunlight, air, etc. and through their occupation of public space, they are almost preventing us from breathing the air.
“Our visual stereoscopic field of view is about 120° and whatever is displayed in this field is regis- tered, processed, and stored by our brains (even against our wills). Capitalist industry argues that they use privately owned billboards or other surfaces because they own the surface and can do whatever they want with it. Maybe this would be acceptable if they turned the contents of billboards inside- out, so that the content faced the inside of their privately-owned surface. But if they place a message on their ‘privately owned’ surface that enters our field of view while we walk through public space, they effectively enter and occupy the public space for their interest and, of course, without our per- mission.
“Avoiding advertising messages while in public space is a complicated and tricky process. One could walk with one’s head bent toward the ground or walk with one’s eyes closed, but both tactics could easily lead to injury. I wanted to teach people on the streets how to block advertisements from their field of view by using my specially-designed portable panels.
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