Adults-Only Copywriting Tip ft. Breakthrough Advertising, Eugene Schwartz — Daily Persuasion Ep. 108

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ABOUT TODAY'S EPISODE:

Is your copywriting sharp enough to sell a tool for your tool — without getting demonetized?

In Episode 108 of Daily Persuasion, Joshua Lisec dives deep into the adults-only end of the persuasion pool, using real-world examples from Breakthrough Advertising by Eugene Schwartz, the legendary Eugene Schwartz book that has redefined how top-tier marketers think. If you’ve ever struggled to create high-converting copy or have wondered how to sell a product people are hesitant to talk about—this copywriting tip video is for you.

This episode isn't just provocative. It's practical. Using Lisec’s signature mix of high-level persuasion psychology and real-life persuasion examples, he reveals how top copywriters tap into subconscious desires using Association vs. Disassociation—a concept straight from the Breakthrough Advertising playbook. That’s right: Instead of persuading someone to do something new, you associate your product with what they already want. That’s the foundation of persuasion techniques that actually work.

Let’s get personal—and profitable.

Joshua uses a risqué example to make a bigger point about the jtbd framework (aka Jobs To Be Done Theory). Whether you're marketing a supplement, a “marital aid,” or a white-labeled magnesium product for golfers, your copy must meet customers where they already are.

Don’t pitch them what you think they need. Give them what they already want—and show how your product is the obvious solution to get that job done. That’s the JTBD mindset in action.

Want a powerful copywriting tip? Lisec emphasizes that every word, phrase, and image you use must reinforce that your product gets the desired job done—right now, in 2025, when economic optimism is rising and the side hustle wave is building. This isn’t theory. This is the copywriting template real brands use to scale with confidence.

There’s more.

Joshua also calls out the importance of pattern interrupts—a copywriting technique that shocks your audience just enough to get their attention (without alienating them). And yes, that means sometimes using adult humor or edgy language strategically. The goal isn’t provocation for its own sake—it’s precision persuasion. It’s the kind of insight only someone with deep experience as a persuasion expert and ghostwriter for political power players and 9-figure brands could provide.

This episode also serves as a masterclass in examples of persuasion in advertising, especially for taboo or unconventional products. Whether you're navigating difficult niches or refining your techniques of persuasion in writing, the lessons here apply universally.

If you've ever made these copywriting mistakes:
• Trying to sell something people aren’t already looking for
• Writing without a clear understanding of JTBD
• Assuming “clever” will convert without emotional association
…then you can’t afford to miss this.

By the end of this episode, you’ll know exactly how to persuade someone to do something they already want to do—and why that’s 100x more effective than trying to manufacture desire out of thin air.

And yes, Lisec gives a quick Breakthrough Advertising review, distilling Schwartz’s core philosophy into digestible tactics you can start using today. You’ll see why the Eugene Schwartz book remains the gold standard for elite-level marketers and why Lisec, as a seasoned copywriting expert, draws from it again and again.

Don't just watch this copywriting tip video—use it.

In the era of high-stakes digital persuasion, where every scroll could be a sale, you need tools, templates, and thinking that deliver. This adults-only edition of Daily Persuasion gives you exactly that.

Watch Episode 108 now. Learn to associate your product with your audience’s deepest desires—and get paid for it.