What Music Should Be Played in Cigar Stores? - The After Show

Most retail outlets have some kind of music playing. What is the best music to play? Is it different for different kinds of stores? What makes people buy the most product?
The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH