Unlocking Business Creativity: Innovation & Gen Z Entrepreneurship with Nir Bashan | Ep.104

Unlocking Business Creativity isn’t a luxury – it’s a necessity. In Episode 104 of The King Dems Podcast, creativity expert Nir Bashan (author of The Creator Mindset) reveals how an innovation mindset can transform entrepreneurship, leadership, and the future of work.

Whether you're a Gen Z entrepreneur, creative thinker, or professional navigating today’s creator economy, this episode is packed with strategies for using soft skills, analytics, and originality to thrive. Nir shares real-world insights from Hollywood and corporate consulting to show how creativity leads to measurable success.

You’ll learn:

Why business creativity is essential in 2025

How creative problem-solving drives growth

Practical tips from The Creator Mindset and a preview of The Solution Mindset (Wiley)

How to develop a powerful innovation mindset

How Gen Alpha and Gen Z are shaping the future of leadership and entrepreneurship

Nir also discusses the importance of community and collaboration, highlighting platforms like LinkedIn and Reddit as modern creative ecosystems. If you're building a brand, business, or career, don’t miss this episode.

👉 Pre-Order The Solution Mindset – Nir Bashan’s upcoming book from Wiley (Dec 31, 2025): Learn how to turn everyday problems into opportunities for breakthrough success.

Chapters:
00:00 - Introduction
02:15 - Why creativity is essential in business
05:30 - Nir Bashan’s journey & creative career highlights
12:45 - Developing an innovation mindset (soft skills vs. analytics)
18:20 - Real-world creative problem-solving examples
25:50 - Gen Z, Gen Alpha and the new creator economy
32:10 - The Creator Mindset book insights
37:45 - Sneak peek: The Solution Mindset and its key lessons
42:00 - How professionals and entrepreneurs can thrive creatively
48:30 - Conclusion & final takeaways

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💼 Hosted by Ademola I. Odewade, ACA, MBA

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