The Power of NIL: Connecting Athletes and Brands for Game-Changing Sponsorships | Ben Cao

In this episode, we had the pleasure of speaking with a dynamic entrepreneur who runs two successful businesses. First, he shared his journey into entrepreneurship, outlining the key moments and decisions that led him to where he is today. His first business is a marketing consulting agency where he helps clients grow their brands and navigate the ever-evolving landscape of digital marketing. His second venture focuses on the exciting world of sports sponsorships, where he connects companies with athletes, helping facilitate NIL (Name, Image, Likeness) deals. We dove deep into how he builds these partnerships, the unique challenges of marketing in the sports industry, and the strategies he uses to drive successful outcomes for both the companies and athletes involved. Whether you're an aspiring entrepreneur or interested in the world of sports marketing, this episode offers valuable insights into building a thriving business across multiple industries.

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About Ben Cao

Ben Cao is half-Chinese, born in Hong Kong and raised in mainland China, where his multicultural background caused him to be dedicated to diversity and inclusion. He founded Carbon Ring Sports Group to have a focus on women's sports, where their mission is to provide a platform for athletes of all backgrounds to share their voices with the world. They aim to represent a diverse roster of athletes and create opportunities for them to make meaningful impacts on their communities, and to create opportunities for partnerships that amplify their platforms. His passion for sports permeates the fabric of Carbon Ring Sports Group.

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About the Love Your Brand (#LoveYourBrand) podcast:

The Love Your Brand podcast is an evolutionary idea where behind the scenes agency life, trending topics, self improvement and entrepreneurship are just a few of the topics discussed. Hatched by Jason Ramsey, aka The Chief at TalenAlexander, join his humble crew of marketing misfits as they hold candid, real conversations with inspirational, real people. These conversations are likely to go deep, sideways and upside down. Visit talenalexander.com/podcast for show notes and additional information from each episode.

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