The Journey Behind JoJo’s Taco with Joellen and Mike Greenlee

In this episode of the Kanawha Valley Hustlers podcast, I’m talking with Joellen and Mike Greenlee, the founders of JoJo’s Taco, at the South Charleston Farmers Market. They share their journey from a Super Bowl party where they tested six taco recipes to creating a winning dish with 13 spices, including the secret ingredient: ginger, which helps with indigestion. Mike talks about their farm-to-table approach, with fresh vegetables grown in their greenhouse, including tomatoes for Joellen's homemade pico. We discuss how farmers markets impact local communities by supporting farmers, craftspeople, and small businesses. Joellen explains the dedication it takes to run a small business, especially when you're making everything from scratch, and Mike adds that it's all worth it when you're passionate about what you do. They also mention how they were featured on the Food Network and voted silver medalists in West Virginia Living Magazine. For more information on their menu and to book their food truck, visit www.jojostaco.com or call 304-377-1074.