Chris Walters on Supporting Staff and Serving Clients

In this episode of the Kanawha Valley Hustlers podcast, I talk with Chris Walters from Integrity Insurance Group in Charleston. He explains how the insurance market is changing, with new carriers like Geico and Foremost Choice 360 entering West Virginia, which means more options for clients. Chris opened his agency in 2019 and stresses the importance of finding a niche and becoming an expert. He shares how specializing in areas like trucking and workers’ comp helps him offer more value and build stronger relationships. We talk about how focusing your message makes marketing more effective and how clients start coming to you for advice beyond just insurance. Chris also talks about building a positive culture in his office and supporting his employees as people, not just workers. As we wrap up, he shares his concerns about the Kanawha Valley, including issues with the Charleston mall and the need to better support downtown businesses and bring more visitors off the interstate.