SYSTEM FAILURE | How “Kidification” Rewired Tobacco Control | RegWatch

The U.S. nicotine market is undergoing a historic upheaval, with safer nicotine products poised to outsell cigarettes for the first time ever. But instead of celebration, there is only silence. No fanfare from regulators. No cheers from tobacco control. Just business as usual: bans, moral panic, and an ongoing war on vaping. Why?

In this episode of RegWatch, Dr. Derek Yach pulls back the curtain on a decades-old PR playbook that reshaped global tobacco policy. Yach was instrumental in the development of the WHO Framework Convention on Tobacco Control, the first global treaty aimed at reducing tobacco-related disease and death.

From the birth of Campaign for Tobacco-Free Kids to the collapse of FDA’s Center for Tobacco Products, this is the story of how “saving the children” became the moral wedge that redirected regulation, sidelined science, and threw adult smokers under the bus.

System failure wasn’t an accident. It was engineered.

Only on RegWatch by RegulatorWatch.com.

Released: June 5, 2025
Produced by: Brent Stafford

This episode is supported by DEMAND VAPE.

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