Episode 23: Sponsoring In Motorsports

Why Smart Businesses Sponsor Motorsports | Full Throttle Finance™ Podcast

Thinking about sponsoring a racer or motorsport team? Wondering if it's worth it for your business? In this episode of Full Throttle Finance™, we break down the exact strategy behind our recent sponsorship of professional motorcycle racer Kayla Yaakov, and why it made sense for our brand.

We talk candidly about:
🏁 How we chose Kayla and structured our sponsorship
📍 What makes a strategic logo placement
💡 Why smaller businesses can afford motorsport sponsorships
🧃 The untapped opportunity for CPG & wellness brands in racing
📈 How racing visibility creates ROI long after race day
💬 What we learned from brands like Mission Foods and Olipop
⚡️ How to align your marketing dollars with your values

Whether you're a business owner, marketer, or motorsport fan — this episode offers insight into how sponsorships can fuel both brand growth and athlete dreams.

🎙️ Hosted by Felicia & Alli of Clean Bee Consulting
We help race teams, athletes, and entrepreneurs rev up their finances with consulting, bookkeeping, and strategy tailored for the motorsport industry.

🔗 Book a consult:
www.cleanbeeconsulting.com/fullthrottlefinance

👉 Don’t forget to like, comment, and subscribe if you enjoyed today’s episode. Your support helps us keep bringing financial literacy to the paddock.

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