Losing The Story In The Technology.

In today’s content-driven world, technology has become both a blessing and a burden for storytelling. While advancements in visual effects, AI, and editing tools have opened up incredible creative possibilities, they’ve also shifted the focus away from the heart of storytelling—human connection. Many filmmakers, writers, and content creators now prioritize spectacle over substance, chasing trends, filters, or algorithms instead of deeply exploring character, emotion, and meaning. The result is often content that looks amazing but leaves audiences feeling emotionally unfulfilled. The obsession with what technology can do sometimes overshadows what the story should say.

Moreover, the pressure to produce fast and frequently for social media platforms has diluted the storytelling process. Technology enables instant feedback and virality, but it can also create a culture where creators value likes and shares over legacy and authenticity. Instead of taking the time to develop rich narratives, many feel compelled to cater to algorithms, leading to shallow plots, recycled formats, and surface-level engagement. When storytelling becomes a means to feed the machine rather than feed the soul, the art form suffers—reminding us that technology should serve storytelling, not replace it.