How to Use Liquid to Personalize Emails by Time of Day | Advanced CRM Automation Tutorial

Learn how to dynamically change your email intro based on the time of day it’s sent using Liquid.

This advanced CRM automation technique helps you build deeper, more human relationships at scale.

Perfect for CRM power users, marketing pros, and anyone serious about personalization.

🧠 In this real mastermind session from the Knights of Automation on March 27th, 2025, you will see exactly how to:
- Use Liquid syntax to detect time-of-day
- Dynamically insert custom greetings in email copy (e.g., Good morning, Good afternoon)

📌 Ideal for:
✔ Advanced CRM users
✔ Marketing automation professionals
✔ Tech-savvy entrepreneurs

🛠 Tools Mentioned:
- Any CRM that supports Liquid (e.g., Keap, HubSpot, ActiveCampaign with Liquid extensions)
- Open source Liquid framework from Shopify

00:14 - Intro to the Mastermind
00:58 - Time-Based Email Introduction Use Case & Example
04:22 - Automation Model For A Lead Magnet
07:39 - Breakdown Of Dynamic Liquid Code
11:24 - Converting Old Keap Email To New Builder
11:51 - Heather Wells Joins The Party (please forgive Heather's voice echo)
15:47 - Instances Where This Tactic Can Be Relevant
19:44 - Expanding This Idea Beyond Time-Of-Day

🎬 Want to level up your automation strategy even more?
👉 Check out the free mini-course “How To Automate Like A Pro” that breaks down the entire customer journey like you're directing a movie.
💬 Comment *AUTOMATE* below and we will reply with the link.

#CRMautomation #LiquidTemplates #EmailPersonalization #AdvancedMarketing