Chiropractors Networking & Collabs: Attention vs Trust

In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely.

Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust.

Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity.

Topics Covered

The Benefits of Networking and Collaboration
-Opens doors to new opportunities
-Transfers trust and authority when done properly
-Helps chiropractors grow their audience faster
-Builds relationships that can have a lasting impact on your practice

The Danger of Chasing Attention
-Borrowing someone’s audience means borrowing their reputation too
-Many chiropractors partner with people they barely know simply to get more attention
-Lack of discernment can damage your credibility and erode patient trust
-Online mistakes can live forever and affect your long-term reputation

Real-World Examples
-Chiropractors in Jerry’s past who partnered with unethical providers simply because they were financially successful
-Young chiropractors who were drawn to dishonest mentors because of money and appearances
-Jerry’s personal experience accidentally collaborating with someone who was later arrested for illegal behavior
-How the temptation to chase attention impacted Jerry’s own integrity during his time on local radio

Building Trust vs. Building Attention
-Patients choose chiropractors they trust, not just those with large followings
-Social proof can help but trust is always more important for long-term success
-Influencer culture often encourages chiropractors to seek attention at the cost of their values

Critical Questions to Ask Before Collaborating
-Do I actually respect this person and their work?
-Would I be proud of this collaboration five years from now?
-Does this align with my practice values?
-Would my ideal patients trust me more or less after seeing this partnership?
-If something bad came out about this person, would I be surprised?
-Would I refer my close friends and family to this person?

The Attention vs. Reputation Analogy
-Attention is like Skittles: easy to get, sweet at first, but lacking substance
-Reputation is like meat and potatoes: slower to build, but sustaining for the long haul
-A solid reputation creates patient trust, long-term growth, and professional stability

Final Thoughts
-Be willing to grow slower if it means protecting your integrity
-The right collaborations with the right people can open powerful doors
-Avoid collaborations that compromise your values for temporary exposure
-Build your practice and reputation with long-term trust in mind

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Resources for Chiropractors

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Local Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Business & marketing training for chiropractors: https://rocketchiro.com/join

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment