AI vs Google Search – Which Uses More Energy?

As AI becomes part of our daily lives, how do tools like ChatGPT compare to traditional search engines like Google when it comes to environmental impact?

New research led by Signe Riemer-Sørensen, a senior scientist at SINTEF, explores how data centers, cooling systems, and algorithm complexity influence the energy demands of these digital tools. While search engines retrieve information, AI models generate language-based answers. That means more processing power, and in many cases, higher energy consumption.

But smarter engineering and optimized models may help reduce emissions in the future. The goal is clear: innovation that aligns with sustainability.

🧠 Research lead: Signe Riemer-Sørensen
🏛 Institution: SINTEF (Norway)

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