Intro to Business: Economic Utility Lesson

🎓 Intro to Business: Economic Utility | Full Lecture Video (Unit 10)
Welcome to Kloeker’s Education Foundation, where we provide quality content for amazing teachers. In this video, we explore how businesses increase customer satisfaction through economic utility—the value customers get from a product beyond just its features.

🧠 What You’ll Learn in This Lesson:

What utility means in economics (it’s about satisfaction, not usefulness)

Why utility is relative—and changes based on income, age, preferences, and timing

The four main types of economic utility:
• Form/Task Utility – Making a product more useful or providing helpful services
• Time Utility – Offering products when customers need them
• Place Utility – Making products available where customers shop
• Possession Utility – Making it easy for customers to buy and own products

How different business departments—from sales to shipping—contribute to customer satisfaction

How technology and the Internet have changed every form of utility

Ethical thinking in The Gray Zone: Should a salesperson lie to close a big deal if delivery isn’t guaranteed?

📥 Companion materials available:
PowerPoint, lecture notes, vocabulary, handouts, group activities, and assessments can be found in the
👉 Intro to Business: Economic Utility Unit 10 Bundle on Teachers Pay Teachers

🔗 Link to PowerPoint:
https://www.teacherspayteachers.com/Product/Intro-to-Business-Economic-Utility-PowerPoint-13715942

🔗 Link to Unit:
https://www.teacherspayteachers.com/Product/Intro-to-Business-Economic-Utility-Unit-10-Bundle-13715970

🔗 Link to Store:
https://www.teacherspayteachers.com/store/kloekers-education-foundation

📌 Ideal for high school business or CTE students, this lecture aligns with TEKS and national business education standards.