Want Corporations to Change? Start With What You Buy – A Real Guide to Sustainable Influence!

In this episode of Live Sustainably, Anastasia shares the untold truth about corporate power—and your power to shape it. Through personal stories and behind-the-scenes examples, you’ll learn how big brands respond to your choices, and why rejecting or rewarding products can drive real change.

This episode explores:
Why scale matters in sustainability
How corporations track consumer demand
What you can do today to influence what they produce tomorrow

You don’t need a megaphone—you just need a basket, a browser, and your values.

Chapters:
00:00 - 00:31 - Introduction
00:31 - 03:02 - Changing corporations inside out
03:02 - 05:54 - Corporations can drive change as they represent economies of scale
05:54 - 10:34 - Corporations sell only what we buy
10:34 - 15:25 - How can I help?
15:25 - 15:40 - The end

References & Further Read:
👉 Christiana Figueres & Tom Rivett-Carnac (2020). The Future We Choose: Surviving the Climate Crisis.
👉 EIA (Environmental Investigation Agency), 2023. The Role of Corporations in Shaping the Plastic Economy.
👉 Harvard Business Review (2022). Sustainable Business: When Consumers Drive Corporate Change.
👉 Forum for the Future (2023). The Scale Paradox: Why Impact Needs Big Business.
👉 Sitra (2021). Consumer Power in the Circular Economy.

📌 Watch now and subscribe for more inspiring, science-based content every Thursday at 8pm (UK time).

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