Little Verb Trick to Create URGENCY and IMMEDIACY — Daily Persuasion with Joshua Lisec Ep. 140

Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden

ABOUT TODAY'S EPISODE:

What if the secret to instantly getting people to act… is hiding in a single verb tense?

Welcome to Episode 140 of Daily Persuasion with Joshua Lisec: Little Verb Trick to Create URGENCY and IMMEDIACY. In this breakthrough episode, Lisec reveals one of the most subtle yet powerful persuasion techniques—a language pattern that taps directly into the human brain’s natural urgency bias. It's not manipulation. It’s not hype. It’s smart persuasion psychology that works.

This isn’t about yelling “Act now!” or flashing red buttons. Instead, Lisec teaches you a little-known urgency technique that relies on using the present progressive tense—words like “we’re doing,” “it’s happening,” and “this is already in motion.” This one persuasive technique can create urgency and immediacy without triggering resistance, fear, or skepticism.

Why does this work? Because people don’t like to feel left behind. And they love to feel like they’re joining something already in motion. That’s the essence of immediacy persuasion—convincing someone that the best time to act isn’t someday. It’s now. Not later. Not soon. Now.

Throughout this episode, Lisec unpacks how this urgency persuasion technique works on a psychological level. He explains how using present progressive verbs bypasses mental fatigue and decision paralysis—two major blockers that sabotage your ability to persuade someone to do something. Instead of asking people to start, you tell them what’s already happening. The train is moving. The team is building. The results are coming in. This sense of momentum taps into a persuasion psychology shortcut: humans want to be part of something successful—and already happening.

You’ll learn how to apply this in sales conversations, copywriting, social media, presentations, and even creating a sense of urgency in the workplace. Whether you’re trying to close a deal, build a movement, or get your team to take initiative, this urgency technique works because it creates emotional velocity.

Want examples of persuasion in advertising? Think of how Apple says “People are switching to iPhone” instead of “You should consider switching.” It’s already happening. You’re late. That’s not just clever marketing—it’s immediacy persuasion in action. Lisec walks you through real-world persuasion examples like this and shows how you can adapt them to your everyday conversations or marketing content using the same techniques of persuasion in writing.

This episode also highlights the ethical difference between persuasion techniques and manipulation techniques. While some may blur the line, Lisec is clear: persuasion helps people make better decisions faster, while manipulation tricks them into decisions they’ll regret. The Little Verb Trick respects your audience’s intelligence while still creating the urgency bias they need to move.

Joshua Lisec doesn’t just teach this—he uses it. As a bestselling ghostwriter and founder of The Best Way® method, he’s built a brand and a business on persuasion that works. He’s been featured for his results in books, courses, consulting, and coaching—and the same persuasive techniques he shares in this episode have helped his clients earn millions in sales.

So, if you’ve ever struggled to create urgency without sounding desperate... If you’ve tried to persuade someone to do something and hit a wall… If you want to master immediacy in a way that feels natural, not pushy...

This is the episode for you.

Watch Episode 140 — Little Verb Trick to Create URGENCY and IMMEDIACY on Daily Persuasion with Joshua Lisec and discover:
• Why urgency persuasion is more about momentum than motivation
• How present progressive verbs hack the brain's urgency bias
• Where the line is between persuasion techniques and manipulation techniques
• How to use this in your business, leadership, and everyday communication
• The exact words to use to instantly create urgency and immediacy

Learn the little trick that makes a massive difference—and see how Lisec uses it in real time.

Because the door is already open.

The engine’s running.

You’re already going.

Come on in.