Revolution Obladi Oblada The Beatles

Revolution Album: Past Masters, Vol. 2 (1968)
Ob-La-Di, Ob-La-Da Album: The White Album (1968)
by The Beatles

Revolution was the first overtly political Beatles song. It was John Lennon's response to the Vietnam War.

John Lennon wrote this in India while The Beatles were at a transcendental meditation camp with The Maharishi. Lennon told Rolling Stone: "I had been thinking about it up in the hills in India. I still had this 'God will save us' feeling about it, that it's going to be all right (even now I'm saying 'Hold on, John, it's going to be all right,' otherwise, I won't hold on) but that's why I did it, I wanted to talk, I wanted to say my piece about revolution. I wanted to tell you, or whoever listens, to communicate, to say 'What do you say? This is what I say.'"

Revolutionaries take different approaches to reach their goals. In a 1998 interview with Uncut, Yoko One gave her thoughts on Lennon's approach and how he expressed it in this song: "John's idea of revolution was that he did not want to create the situation where when you destroy statues, you become a statue. And also what he means is that there's too much repercussion in the usual form of revolution. He preferred evolution. So you have to take a peaceful method to get peace rather than you don't care what method you take to get peace, and he was very, very adamant about that."

There are two very different versions of this song: a slow version that appears on The White Album, and a fast, loud version was released as a single. In the slow version, Lennon says "count me in" as well as "count me out" when referring to violence. This gives the song a dual meaning.

The fast version was released as the B-side of "Hey Jude" in August 1968, three months before the slow version appeared on The White Album. John Lennon wanted it to be the first A-side released on Apple Records, the label The Beatles started, but Paul McCartney's "Hey Jude" got the honor.
There are so many versions of this song because Paul McCartney didn't like it. Lennon really wanted this song to be the "A" side of the single instead of "Hey Jude," and kept changing it around to come up with something that would make Paul see it his way. He basically wrote the song because he felt like he was being pulled in so many directions by different people, all of whom wanted his backing, politically. It was also him questioning his own belief in the revolution that was going on... whether he was "out" or "in." In truth, he was writing about a revolution of the mind rather than a physical "in the streets" revolution. He truly believed that revolution comes from inner change rather than social violence.

Nike used this for commercials in 1987. Capitol Records, who owned the performance rights, meaning The Beatles version of the song, was paid $250,000. Michael Jackson, who owned the publishing rights, meaning use of the words and music, also had to agree and was paid for the song (Jackson acquired the rights to 251 Beatles songs in 1985 when he outbid Paul McCartney for them, fracturing their friendship in the process).

The commercials caused a huge backlash from Beatles fans who felt that Nike was disrespecting the legacy of John Lennon, who likely would have objected to its use, but the ad campaign, called "Revolution in Motion," was successful, helping Nike expand their market by featuring ordinary joggers, gym rats and cyclists. "We're trying to promote the concept of revolutionary changes in the fitness movement and show how Nike parallels those changes with product development," the company stated. "Because of this 'revolution,' we were able to draw a strong correlation with the music and the lyrics in the Beatles song."

It wasn't just fans who had beef with the ads: the surviving Beatles, along with Yoko Ono (representing Lennon's estate), sued Nike, bringing even more publicity to the campaign. The ads ran for about a year, and eventually a settlement was reached in the lawsuit. As years went by, it became more acceptable to use songs in commercials, but Beatles songs remained off-limits, as any use would result in a lawsuit and hostile reaction by fans. What was "revolutionary" about the Nike commercials were that they were the first to do it.

In 2002, "When I'm 64" was used in a commercial for Allstate insurance. Many Beatles fans were not pleased, but it didn't get nearly the reaction of the Nike commercials, partly because it was not a political song, but also because it was sung by Julian Lennon, which implied endorsement by his father.

The word "Revolution" is mentioned just once, in the first line.

Ob-La-Di, Ob-La-Da comes from a reggae band called Jimmy Scott and his Obla Di Obla Da Band. Says McCartney, "A fella who used to hang around the clubs used to say in a Jamaican accent, "Ob-la-di, ob-la-da, life goes on," and he got annoyed when I did a song of it, 'cause he wanted a cut. I said, 'Come on, Jimmy, it's just an expression."