“‘Mejorar La Raza’: The Racist Code Still Controlling Latin America”

“‘Mejorar La Raza’: The Racist Code Still Controlling Latin America”

“‘Mejorar La Raza’: The Racist Code Still Controlling Latin America”

et’s talk about the phrase Latin America doesn’t want to unpack.
“Mejorar la raza”—translated as “improve the race”—has been casually spoken, passed down, and even joked about for generations. But its roots are dark, colonial, and deeply anti-Black.

This phrase encouraged Latinos to marry lighter, whiter partners to produce “better” (read: whiter) children. It was never about love—it was a strategy of blanqueamiento, a racial whitening campaign that treated Blackness and Indigeneity as flaws to be erased.

From government-endorsed whitening policies in countries like Brazil, Venezuela, and the Dominican Republic, to modern-day colorism in media, fashion, and everyday life—this ideology still lives.

This video breaks it all down:

The colonial roots of mejorar la raza

How it connects to global white supremacy

Why colorism still shapes marriage, media, and power

The psychological trauma this ideology inflicts on Afro-Latinos and Indigenous communities

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