Netflix is doubling down on its brick-and-mortar bet.

🏠 Netflix is doubling down on its brick-and-mortar bet. The streaming giant just announced a third Netflix House location coming to Las Vegas in 2027, adding to its Philly and Dallas spots opening late 2025. These massive 100,000 square-foot venues will pack in escape rooms, mini golf, VR games, and experiences based on shows like ‘Squid Game.’ It's Netflix's latest move to build that Disney-level fan obsession where people actually want to buy the merch and live in those fictional worlds. With streaming growth slowing down in the U.S., Netflix is creating must-visit experiences that'll give fans serious FOMO if they don't show up and hang out in their favorite shows IRL.