Let’s call out the white elephant in the room As we know something I’m quite used to doing.

Let’s call out the white elephant in the room
As we know something I’m quite used to doing.

How did we drift so far from what actually works?

For decades, we’ve debated the “right” sales methodology to achieve commercial success
Instead, we engineered failure.

We’ve built layered GTM machines, stacked RevOps frameworks, and outsourced clarity to consultants.
We’ve funded complexity instead of connection.
And called it progress.

In my recent chat with @Humantic, I said it plainly

“Adding unnecessary layers of technology often distracts from the core goal
market validation and capturing first-party intent.”

That’s the real mission.
And most orgs are nowhere near it.

NOT only that, Market Validation is QUESTIONED? Sorry what?

You’ve got GTM engineers making six figures teaching your team how to operate complex targeting sequences that forget one simple truth

Commercial impact starts with ownership.
Not hypotheticals.

The result?
Your cost of acquisition keeps climbing.
Your pipeline is padded with fiction.
And your C-suite is making decisions based on a signal that was lost five layers ago.

Only look at some of our @cheif revenue school graduates that realised, what they thought they knew about cracking accounts.. was only only wrong but costing them tens of thousands they didnt need to spend to find out.

The Big Four have packaged this dysfunction and sold it back to you as “capability uplift” for a premium—
Teaching your teams to double down on the very patterns that caused the fracture.

Enough.

It’s time to wipe the decks.
Strip it all back.
And re-learn the fundamentals that have been missed, skipped, or forgotten.

This is the essence of @Closed Circuit Selling™
What we teach inside @chief revenue School every day.

It’s not about more tech.
It’s about more truth.
And it’s the only path that leads back to real commercial command.

Loved what we have said here? check out the entire episode,

Chief Revenue School x Closed Circuit Selling™ (CCS) x The B2B Playbook x Humantic AI

Chief Revenue School, is open 

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