The Ad Hominem Counter-Attack ft. How to Talk to Liberals So They Listen — Daily Persuasion Ep. 167

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ABOUT TODAY'S EPISODE:

Why do most arguments go nowhere—fast? Because instead of solving the problem, we turn each other into the problem.

Welcome to Daily Persuasion with Joshua Lisec, Episode 167: The Ad Hominem Counter-Attack ft. How to Talk to Liberals So They Listen.

In this episode, Joshua Lisec, a New York Times bestselling author, certified hypnotist, and ghostwriter of 90+ nonfiction books, dives deep into a subtle but devastating debate tactic: the ad hominem fallacy. If you’ve ever found yourself emotionally baited, falsely accused, or unfairly labeled in an argument—especially when talking politics—this episode is your step-by-step guide to flipping the script.

Lisec starts with a real comment he received on a previous Daily Persuasion video. The commenter accused him of making ad hominem remarks, which—ironically—was itself an ad hominem attack example. Rather than react emotionally or get defensive, Lisec did what he teaches best: he used persuasion techniques to reflect the comment back and reframe the dynamic entirely.

This is where The Ad Hominem Counter-Attack comes in.

So, what is ad hominem exactly? It’s when someone attacks you instead of your ideas. What is the ad hominem fallacy? It’s a logical fallacy that shifts focus away from the issue and onto personal insult. But Lisec doesn’t just define the concept—he shows you how to disarm it.

When confronted with emotional terrorism—especially from someone acting like an emotional terrorist—you don’t escalate. You invite. You use persuasive techniques to hold up a mirror, say “That sounds a lot like what your side does too,” and then use the magic word: we. Now you’re not opponents. You’re two people against the real enemy—division, scapegoating, and false moral superiority.

This tactic works especially well when figuring out how to talk to liberals so they listen. Lisec explains that liberals often respond to emotional narratives—stories of injustice, pain, and harm. So when they weaponize emotion in a debate, it can feel like emotional terrorism. But instead of mocking it or shutting it down, you can use persuasion psychology to redirect that emotional energy toward common ground.

This isn’t about winning a fight—it’s about shifting minds.

Lisec also breaks down several persuasion examples in political and personal conversations, illustrating how examples of persuasion in advertising and messaging campaigns rely on emotional leverage. When someone accuses you of being heartless or evil for your views, you can use techniques of persuasion in writing—like mirroring, pacing, and re-framing—to show that the same pain exists on your side too.

One powerful tip from the episode: if someone says, “You conservatives just want more school shootings,” you don’t argue. You say, “That’s exactly what conservatives believe about liberals—that they enable school shootings. So what should we do about that?” That’s the persuasion move. That’s how you flip from blame to collaboration.

This is high-level persuasion. It’s also high empathy. And it’s not just for politics—it works in family disagreements, workplace tension, even online comment sections.

Whether you’re wondering how to persuade someone to do something, looking for real-world persuasion techniques, or tired of being hit with the same tired ad hominem attacks, this episode of Daily Persuasion is for you.

By the end, you won’t just know what is ad hominem fallacy—you’ll know how to counter it without losing your cool. You’ll have practical, repeatable strategies to turn ad hominem jabs into genuine conversations. And most importantly, you’ll learn how to talk so people listen—even those who seem determined not to.

Don’t miss Joshua Lisec in Daily Persuasion Ep. 167: The Ad Hominem Counter-Attack ft. How to Talk to Liberals So They Listen. Because real persuasion starts where emotional attacks end.