How to Reframe Criticism ft. Mike Cernovich — Daily Persuasion with Joshua Lisec Ep. 168

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ABOUT TODAY'S EPISODE:

What if the harshest criticism you've ever received was actually a gift—you just didn’t like the wrapping?

Welcome to Daily Persuasion with Joshua Lisec, Episode 168: How to Reframe Criticism ft. Mike Cernovich.

In this power-packed episode, Joshua Lisec explores a transformative idea that can radically improve how you give—and receive—feedback: reframing. Drawing inspiration from none other than Mike Cernovich, Lisec breaks down how to reframe criticism so it builds relationships rather than breaking them.

The conversation begins with a deceptively simple phrase Cernovich recently used: "I say this with great love." Those six words might be the single most effective reframing technique you’ll ever learn. Why? Because the way you frame a message dictates how it’s received. And in the world of persuasion, perception is everything.

Lisec, bestselling author, certified hypnotist, and ghostwriter of over 90 nonfiction books, unpacks the neuroscience and strategy behind how to reframe something potentially painful—like critique—into something productive and even persuasive.

If you’ve ever struggled with how to handle criticism, this episode is a must-watch. It’s not just about toughening up or brushing it off. Instead, it’s about how to handle criticism gracefully, with self-respect and clarity—and to deliver it with tact and emotional intelligence.

This is where nlp reframing techniques come into play. Lisec shows how verbal framing—using phrases like “I say this with great love”—acts like a psychological filter. It tempers your words, protects the listener’s ego, and forces you to be precise rather than petty. In fact, you can’t use that phrase and then drop verbal napalm. It naturally leads to more thoughtful, higher-impact communication.

These reframing techniques are a goldmine for leaders, creators, marketers, and anyone looking to master persuasion techniques in everyday life. Whether you’re navigating workplace feedback, political discussions, or a tough family talk, learning how to reframe criticism can prevent conflict, build trust, and deepen influence.

You’ll also hear persuasion examples pulled straight from real-world conversations—exactly how reframing helps you persuade someone who’s defensive, disinterested, or downright hostile. The brilliance of reframing is that it redirects the conversation from me vs. you to us vs. the problem. That’s persuasion psychology in action.

And let’s not forget the visuals. Lisec paints a vivid metaphor comparing frames around Renaissance paintings—ornate, golden, awe-inspiring—to cheap plastic frames from Walmart. It’s not just clever. It’s a perfect example of techniques of persuasion in writing: when you elevate the frame, you elevate the content. When you reframe criticism with care and intention, the words become valuable—even beautiful.

Of course, this isn’t just theory. These are real persuasive techniques you can apply immediately. Trying to figure out how to persuade someone to do something, like change their behavior or see your side? Start by changing your frame. That’s where the magic happens.

If you’re in business, these tactics are as powerful as any examples of persuasion in advertising. If you're in a relationship, they’re marriage-saving. And if you’re online, debating strangers or facing public backlash, knowing how to handle criticism and feedback while staying poised gives you the upper hand.

By the end of this Daily Persuasion episode, you won’t just understand how to reframe criticism—you’ll be excited to use it. Whether it’s something you need to say, or something someone’s saying to you, Lisec gives you the tools to turn even the hardest truths into connection.

Watch Daily Persuasion Ep. 168: How to Reframe Criticism ft. Mike Cernovich and learn how to speak the truth—not just in love—but with love.