Profit vs People: Price Trap; Husein Shakir, DIY Depot

Are you pricing for profit or for people? In this episode, Husein Shakir, owner of DIY Depot, unpacks the common trap of focusing solely on price or margin—while overlooking what actually fits your ideal customer. Learn how to strike the right balance, guide buying decisions with value, and build loyalty through better customer alignment.

00:00 Introduction
01:10 From Computer Scientist To DIY Business Owner!
08:37 How To Avoid The Trap Of Overlooking Your Ideal Customer
15:20 The Visioneer Game!
19:43 How To Help Your Customer Decide What To Buy!
23:47 Final Thoughts: "People Don't Buy The Product, They Buy The Story!"
25:42 Shorts / Credits

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