Business strategy guru Peter McDonald talks about the ups and downs of our CPG companies

Consumer packaged goods (CPG) companies as a whole have not been doing well lately. They're the ones that make your foods and beverages as well as other daily use items like toiletries and cleaning supplies.

But there are winners and losers in the mix. Peter McDonald, founding partner at McDonald's Strategy Partners, joined us to do a deep dive on which CPGs are doing well and which are struggling, and the reasons for all that.

Peter discusses the current state of the CPG industry and highlights the struggles of legacy companies due to decelerated population growth, reduced household income, and the rise of private label brands.

He praises companies like Coca-Cola, Unilever, and Nestle for their growth strategies, emphasizing their global exposure and innovation. He notes the success of emerging brands like Chobani and Fairlife, attributing it to their focus on consumer needs and innovation.

Peter also discusses the importance of value addition in manufacturing and the strategic decisions behind outsourcing.

It's a whole lot of good stuff. Check out the whole thing, and do leave your own ideas and questions in the comments section!