💈LOGO LEGACY: THE BARBER POLE'S UNEXPECTED POWER

3 months ago
19

Before Canva templates and logo generators, branding was a matter of life or death, literally.

In medieval Europe, barbers were more like battlefield medics than hairstylists. Bloodletting, dental work, and minor surgeries were all part of the gig. The swirling red represented blood. The white stood for bandages. The pole was the wooden staff patients squeezed in pain.
This simple graphic—an early "content signal"—became one of the first brand identities in history.

Fast forward to now: Apple, Nike, McDonald's. These symbols don't just identify; they mean something. They tell a story at a glance. They last.

These days, content is everywhere—and most of it's getting ignored. There are more videos than people can watch and more brands than anyone can remember. So, how do you stand out?

A logo helps. But not just any mark—a symbol that means something. That turns your Brand into something instantly recognizable, deeply memorable, and built to last. Whether you're launching something new or giving your identity a fresh you, help you craft a story people won't scroll past.

#HINESightInsights, #HINESightEntertainment,won'tESightMarketing, #OrangeCountyBusiness, #BrandDesign, #HistoryOfBranding

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