Goldfish have longer attention spans than Americans, and the publishing industry knows it

A goldfish for sale swims in an aquarium at a market in Kuwait City. - Yasser al-Zayyat.
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On Friday, Netflix will unveil its second season of House of Cards, and fans are chomping at the bit.
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Can you say binge watching, anyone?
But it turns out it's not just TV we want to binge on.
Books, too.
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The New York Times published an article that described something called "series publishing." It's not an entirely new concept, but it's a big pivot away from the one-title-per-year model most of the industry has been abiding by for decades.
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Publishers are now rolling out shorter books faster and faster, and Harvard Business School historian Nancy Koehn says it's largely because we're getting less attentive and more anxious:
"The average American attention span in 2013 was about 8 seconds. The average attention span in 2000 was 12 seconds.
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And then get this kicker - the average attention of a goldfish is 9 seconds."
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Read pdf file HERE: https://internet.psych.wisc.edu/wp-content/uploads/532-Master/532-UnitPages/Unit-09/Attention_Goldfish_Abbreviated.pdf
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Charlotte Iserbyt - The Deliberate Dumbing Down of America (2012)
https://rumble.com/v27hb7u-charlotte-iserbyt-the-deliberate-dumbing-down-of-america.html?e9s=src_v1_upp_a