She Raised $528M to Buy Bitcoin | Norma Chu

What happens when a food and lifestyle brand goes all-in on Bitcoin? Meet Norma, the powerhouse CEO of DDC, who’s rewriting the playbook. In this episode of Simply Bitcoin IRL, she shares how her company raised $528 million, adopted a bold Bitcoin treasury strategy, and captured the attention of global investors. With roots in Asia and a listing in the U.S., DDC is bridging worlds and leading a new wave of corporate Bitcoin adoption. From cooking content to crypto strategy, this is the real story of building value, breaking stereotypes, and stacking Bitcoin with conviction.

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CHAPTERS:
00:00:00 - Introduction to DDC and Investor Confidence
00:01:00 - Norma's Unique Position as a Female CEO in Bitcoin
00:02:30 - DDC's Business Model: Food and Lifestyle Brand
00:04:50 - The Strategic Shift to Bitcoin Treasury
00:07:10 - Market Reactions and Company Valuation
00:10:30 - Raising $528 Million: Factors Behind the Success
00:12:50 - Comparisons to MicroStrategy and MetaPlanet
00:16:00 - DDC's Role in Asian Bitcoin Adoption
00:18:20 - Challenges and Opportunities in Asia's Bitcoin Market
00:20:40 - Consumer Engagement through Bitcoin Integration
00:24:00 - Norma's Journey from Content Creator to CEO
00:28:30 - Advice for Other CEOs Considering Bitcoin Strategy
00:34:00 - Conclusion and Social Media Follow

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