Double-Bind Persuasion — Daily Persuasion with Joshua Lisec Ep. 247

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ABOUT TODAY'S EPISODE:

What if the most powerful persuasion technique is the one you don’t realize is happening to you?

In Episode 247 of Daily Persuasion, titled “Double-Bind Persuasion,” bestselling author and master ghostwriter Joshua Lisec dives deep into one of the most effective (and least understood) persuasion techniques: the double bind. Short, sharp, and packed with insight, this episode will change how you communicate—whether you're writing, selling, parenting, or simply trying to persuade someone to do something.

So what is the double bind?

Lisec, who is also a certified hypnosis practitioner, explains that double bind persuasion creates the illusion of choice while guiding your target toward a predetermined outcome. It’s a core concept in hypnosis psychology and is frequently used in hypnosis marketing and hypnosis advertisement to lead people to take action without resistance. By presenting two options—both of which favor your desired result—you reduce pushback and build momentum.

Examples abound. Want someone to commit to a sale? Ask: “Would you like the monthly plan or save 20% with the annual?” That’s double bind communication in action. Parents use it all the time: “Do you want to clean your room before dinner or after?” Even SaaS companies get in on the act, labeling a subscription tier as “Most Popular” to gently steer the decision. The choice feels free—but the outcome is engineered.

This is persuasion on a deeper level.

In this episode of Daily Persuasion, Lisec explores:
• How double bind psychology works and why the subconscious mind defaults to action when faced with a false choice.
• Where you’ll find the double bind in relationships, parenting, business, and marketing—and how to spot it before it’s used against you.
• Why double bind persuasion is essential in writing that flows and converts—from techniques of persuasion in writing to examples of persuasion in advertising that actually get clicks.
• The NLP connection: how NLP techniques, especially those used in NLP techniques for sales, incorporate the double bind to create momentum and close deals.
• How to create your own double bind communication sequences using principles from hypnosis and persuasion psychology—without manipulation, and always ethically.

If you’re unfamiliar with NLP—Neuro Linguistic Programming—Lisec’s breakdown here is especially powerful. He references how pioneers like Bandler used NLP techniques to transform communication and behavioral change, all through subtle linguistic structures like—you guessed it—the double bind.

But here’s where Lisec takes it further. This isn’t just theory. It’s practice.

You’ll hear how Lisec uses double bind persuasion in his ghostwriting work for high-stakes nonfiction books, including his own. You’ll also learn how to recognize when this technique is being used in hypnosis advertisement, self-help content, or even your favorite influencer’s latest pitch. It’s everywhere—and now, you’ll see it.

Most importantly, this episode is a call to agency. Daily Persuasion isn’t about blind influence. It’s about teaching you how to notice, decode, and deploy persuasive techniques that actually work—on the page and in person.

Once you understand the false choice mechanism of the double bind, you’ll start to see it in every conversation, every pitch, every “click here or miss out” email. And better yet, you’ll know how to use it—ethically and effectively.

So whether you're crafting your next hypnosis marketing campaign, negotiating with a client, writing a persuasive email, or simply navigating life smarter…

Episode 247 is your must-watch masterclass in double bind persuasion.