Lululemon accuses Costco of selling ‘unauthorized’ versions of its $128 pants

Lululemon is suing Costco, accusing the retailer of selling knockoff versions of its high-end athleisure wear under the Kirkland brand.

The lawsuit claims Costco’s lookalike products mislead consumers into thinking they’re authentic Lululemon items, damaging the brand’s reputation.

Lululemon seeks monetary damages and a court order to stop Costco from selling the alleged copies, CNN has reported.

This comes as Lululemon faces declining store visits, rising competition, and a 37% drop in its stock price this year.

read more: https://bcbegley.com/2025/07/02/lululemon-accuses-costco-of-selling-unauthorized-versions-of-its-128-pants/

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