Stop Getting Fooled by Whiskey Labels | Read Like a Bourbon Pro

Most folks grab a bottle based on a fancy label or the word “bourbon” slapped on the front. But looks can lie—and marketing can mislead. In this video, Certified Bourbon Steward and GolfCask founder Bailie breaks down exactly what’s legally required on a whiskey label in the U.S.
From class and type to the hidden truth behind “handcrafted in small batches,” you’ll learn how to decode whiskey labels like a pro—and never get duped again.
💡 Whether you’re buying for your bar cart, a gift, or your next blind tasting, this is knowledge worth sipping on.

📌 What You’ll Learn:

What must be on the label by law
What’s total marketing fluff
The hidden meaning behind age statements
Why “craft” doesn’t always mean quality
How reading a whiskey label is like reading a golf scorecard