How does your company define the customer experience? OMOQ #78

Customer transactions travel a road of various micro-experiences (transactional components) that shape buyer’s opinions, perceptions, repeat and referral business. Collectively, these components are called Experience Events (EE). Are your identifying these events? Are you managing these events for customer-pleasing delivery? If not, you may unknowingly be waving goodbye to healthy repeat and referral business. Perhaps today can be the beginning of your Experience Event journey?