Sideways Merlot Line: The Quote That Tanked A Category

Paul Giamatti’s “I am NOT drinking any f***ing Merlot” from Sideways are words that shook wine sales more than any other movie in memory. The Pouring Stories Podcast had a very lively take on its impact, with a quick wrong turn from Kyler, (who hasn’t seen the movie). How a line reshapes tastes and perceptions. Your view? 🍷 #sideways #merlot #moviequotes