1972 Fender Guitar Catalog no sound, historical reference

The 1972 Fender Guitar catalog holds historical significance as a reflection of Fender’s evolving product line and shifts in the guitar market during the early 1970s. Marking a period of transition under CBS ownership, the catalog was notable for its streamlined selection, presenting 68 full-color pages—down from the 96 pages of the 1970 edition—due to a reduced amplifier range and the removal of banjos from the lineup. Key introductions included the debut of the Telecaster Deluxe, which was prominently featured as the catalog’s first model, signaling Fender's move toward offering guitars with humbucking pickups and updated styling. Conversely, legacy models such as the Fender Custom and Coronado (Antigua) were discontinued, and this was also the last catalog to feature the mandolin and electric violin before their phase-out in 1974. The 1972 catalog thus documents Fender’s efforts to adapt to market trends and changing musical tastes while consolidating its offerings, making it a valuable resource for understanding the brand’s evolution during a transformative era in its history

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