Why is Jelly Roll Being Pushed in WWE?

WWE SummerSlam will feature country music star Jelly Roll in a high profile match. Why is he getting this spotlight? Why push Jelly Roll a non wrestler, instead of talent on the roster that is underutilized?

Source Clip:
Jelly Roll’s Interview with Randy Orton INTERRUPTED by Drew McIntyre & Logan Paul:
https://www.youtube.com/watch?v=nlGJCtsK7_g

#wweraw #wwesmackdown #loganpaul #jellyroll #wwesummerslam

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