Don't Die: The Wild Origins & Ethos of Uncharted Supply Co.

My guest today is Christian Schauf—founder of Uncharted Supply Co., adventurer, entrepreneur, and honestly one of the most interesting guys you’ll ever hear from. He’s built a company around helping people be ready for the unexpected, and his own life is full of wild stories—from remote hunts to business curveballs and everything in between.

We talk about how Uncharted got its name, which actually goes back to a letter Christian’s grandfather wrote him—a letter that basically challenged him to stop following the well-worn path and start creating his own. That message stuck, and it’s now at the heart of everything Christian does.

We also get into the real-world challenges of running a gear company today—like how new tariffs on imported products are making things tougher across the board, and how he's navigating all of that without compromising what the brand stands for.

And Christian shares the story of a recent trip to South Africa where he joined a hunt with a purpose—harvesting meat that went directly to feed underprivileged communities. It's just another example of how he ties purpose into everything he does.

This one’s full of grit, laughs, and a lot of wisdom. Let’s get into it—here’s Christian Schauf.

You can listen to this episode on Apple Podcasts, Spotify, iHeart Podcasts, and Podbean by searching Do Not Go Quietly w/ Eric Wilson

Follow Eric on Instagram https://www.instagram.com/ericwilsoncoaching/



Links for Products Discussed on the Podcast

Uncharted Supply Co. Products

1. Uncharted 72-Hour Survival Kit
https://amzn.to/4f15o0
2. Uncharted Zeus Battery Jumper
https://amzn.to/4kOEri8
3. Uncharted Waterproof Gear Bags
https://amzn.to/3ICxyDn
4. Uncharted First Aid Plus
https://amzn.to/4eXlrw

Use Code DONOTGO20 for 20% off Asio Gear https://asiogear.com/

Follow them on Instagram https://www.instagram.com/asio_gear?igsh=MTRtaDJ5aHphYnRjZg==

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