TCS 141: Oil Sustainability, Natural vs Lab Grown Diamond Rings, & Winning Marketing Strategies

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Is oil actually renewable? Are lab-grown diamonds redefining luxury? And why do so many marketing strategies fail to create real results? In this new episode of The Crownsmen Show, hosts Jerrod Downey, Rory Bamford, and Gaudy Molina take a deep dive into today’s biggest questions across energy, sustainability, and branding—while keeping it real, unfiltered, and (as always) entertaining.

Jerrod tackles the essentials of smart marketing in heavy industry—spotlighting how companies like Kal Tire Mining Group, PX4 Software, and major players like Imperial Oil and Finning are successfully navigating visibility, storytelling, and conversion. Rory challenges the idea that oil is running out by breaking down sustainability claims with examples from Orica and beyond, including insights from Imperial Oil's evolving role in Canada’s energy future. Gaudy, dives into the rising debate of lab-grown vs. natural diamonds—what they cost, what they mean, and why they matter to today’s buyers.

Featured Episodes
Orica Part 5: How BlastIQ Is Transforming Drilling & Blasting in Mining
Website: https://www.orica.com/Products-Services/Blasting/BlastIQ/Solutions/Blast-Control-for-Underground?utm_source=miningnow&utm_medium=miningnow&utm_campaign=miningnow
Link: https://youtu.be/XElW3-QXKb8

PX4 Software & NewRange Copper Nickel: Crafting Land Management Solutions for Every Client
Website: https://px4software.com/
Link: https://youtu.be/MSy_j49e4yU

Kal Tire Mining Tire Group: Recycling Solutions & Advanced Tire Technology
Website: https://www.kaltiremining.com/en/
Link: https://youtu.be/dBtlEFN63Ng

Imperial Oil & Finning: Sustainable Future in Canadian Mining
Website: https://www.imperialoil.ca/en-ca and https://www.finning.com/en_CA.html
Link: https://youtu.be/zkfRzvdn7Zo

🔹 The Crownsmen Show "The Voice of Industry"
Each week we unpack the industrial sectors of North America. We explore the latest in technology, opportunities, challenges, leadership, and government policies. Industry experts from mining, energy, construction, transportation, forestry, and agriculture join the show to share their insights and give you in-depth access to their industry.

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LinkedIn: https://bit.ly/3bupjcu

Cranky Old Men Drinking Beer has partnered with The Crownsmen Show to add some 5% liquid fueled levity that only a cold beer can bring. What we lose in focus we make up for in bringing you very candid, possibly even cranky, reviews of some interesting and unique brews.

Website: https://comdb.ca/

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🔹 The Team
Hosted by:
Jerrod Downey | LinkedIn: https://www.linkedin.com/in/jerroddowney/
Gaudy Molina | LinkedIn: https://bit.ly/3b8Mhpe
Rory Bamford | LinkedIn: https://www.linkedin.com/in/rory-bamford-crownsmen/

Crownsmen’s Executive Producer: Rory Bamford (Contact for Booking )
LinkedIn: https://bit.ly/3OD7gyj

Director and Co-Host: Gaudy Molina | LinkedIn: https://bit.ly/3b8Mhpe

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