Markup vs Margin: The Pricing Mistake That’s Costing Your Business

Confusing markups with margins might seem minor but it can cost your business big time. In this episode, we unpack the difference between the two and why understanding this distinction is essential for any profitable business. Through real-world examples on pricing mistakes, we explore how poor financial literacy leads to cash flow issues, underpricing, and unsustainable growth. You'll learn why competitive pressure can be deceptive, how to set pricing that actually supports your bottom line, and what it takes to build long-term financial health. If you're a business owner, founder, or entrepreneur looking to strengthen your financial strategy, this episode will give you the clarity you didn’t know you needed.

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