Consumers Are Smarter Than Brands: Skepticism in Shopping!

🛒 Consumers Are Smarter Than Brands Think.
🎙️ DIOTALK EPISODE #217 – “Waste Worries: How My Kids Keep Me Up at Night”

> *"Consumers are *so* smart—smarter than the person sitting in a marketing department of a big brand.”*

We’re living in a post-boomer era.
No one’s falling for overseas prince scams.
And no one’s blindly trusting bold claims on beauty bottles anymore.

Especially when it comes to HAIR.
Because **hair is personal**.
It’s emotional. It’s something you *wear every day*.

📦 So when a brand says, “This product will change your life,”
Consumers say: *“Prove it.”*

There’s a **deep skepticism** in today’s shoppers—especially in beauty.
And it’s not a bad thing. It’s a call for honesty, transparency, and respect.

💡 Smart brands meet smart consumers where they are—with truth, not hype.

🎧 Tap into *EPISODE 217* for a raw, honest breakdown on what real people actually think about marketing today—and why brands need to stop underestimating us.

#DIOTALK #ConsumerPower #BeautyMarketing #SkepticalShoppers #SmartConsumers #HairCareTruths #PodcastReel #Episode217 #HonestBranding #KateAssaraf #MarketingMindset #SustainableBeauty