He Sprinkled Salt and Became a Global Icon… Then Lost It All 🧂💸

Salt Bae didn’t invent a dish.

He didn’t win a Michelin star.

He just… sprinkled salt. And it changed his life forever.

From one viral steak to building a luxury dining empire, Salt Bae turned himself into a brand — a symbol of opulence, status, and showmanship. But was it sustainable? Did he fly too close to the flame?

This episode dives into the unexpected rise (and possible fall) of one of the most unlikely influencers of our time.

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💬 Was Salt Bae too good at branding… for his own good?