Episode 64 - Communicators of Conviction: How We Win the Battle for Influence

What if the most powerful tool for cultural change isn’t just in Washington—but in your hands?

In this high-impact episode, Kristen and Kurt Luidhardt sit down with Troy Miller, President & CEO of the National Religious Broadcasters (NRB), to explore how Christian communicators—from business owners to podcasters to everyday believers—are shaping media, defending free speech, and fueling a values-driven economy. From confronting IRS overreach to leading a record-breaking NRB convention, Troy reveals what’s really at stake—and what you can do about it.Whether you're a business owner, pastor, parent, or podcaster, your voice matters more than ever—and every values-driven leader is called to speak truth in a culture desperate for it.

Key Takeaways from the Episode:
- Use Your Platform—Big or Small: Whether you're a CEO or a content creator, you have influence. Troy challenges every Christian to see themselves as a communicator called to share truth—online, at work, and in the public square.
- Know the Market You Serve: There are 76.5 million faith-aligned consumers spending in line with their values. Learn how aligning your business with those values isn't just right—it's smart strategy in a $5 trillion market.
- Fight for Freedom—Before You Lose It: Hear how NRB is pushing back against the Johnson Amendment and FCC’s DEI mandates, defending religious expression in media—and why your support of organizations like NRB is vital.
- Media Matters—So Get in the Game: From The Chosen to gamer-led Bible studies, faith-based content is exploding. Now’s the time to engage, create, and support Christian storytelling that reaches hearts across generations.
- Equip and Protect the Next Generation: Kristen shares how parents and professionals alike must be intentional about digital content. NRB provides powerful tools to guide, inspire, and safeguard our kids in a noisy culture.

Relevant Links and Resources:
🌐 For more information on NRB’s mission, advocacy and membership: https://nrb.org/
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Liberty Spenders™ Podcast:
Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.