Emotion vs. Data in Decision-Making: What Really Drives Business?

Emotion vs. Data in Decision-Making: What Really Drives Business?

According to Dr. Don Barden, author of The Perfect Plan, a staggering 85% of all business decisions are made emotionally—not logically. In this episode of The Mason Duchatschek Show, we explore what that means for leadership, sales, branding, and communication strategies.

Barden breaks down how understanding emotional drivers gives you an unfair advantage—whether you're closing deals, leading teams, or shaping brand identity. This is one of those conversations you’ll want to replay and share.

About the Guest:

Dr. Don Barden is a globally recognized economist, consultant, and the author of The Perfect Plan. His work blends behavioral economics with high-performance leadership to help companies grow faster, lead better, and build stronger emotional connections with customers and teams alike.

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Listen to the Full Podcast Episode:

https://shows.acast.com/themasonduchatschekshow/episodes/unlocking-the-unfair-advantage-in-business-with-dr-don-barde

Watch the Full Interview on YouTube:

https://youtu.be/IVhgUP_zaHo?si=2xKJni5kAjr7kVm0

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