Episode 440: Let's talk about Generative Engine Optimization (GEO)

This episode examines a blog post from PCBB titled “Move over SEO. GEO is the new sheriff in town.” Search Engine Optimization or SEO has been the dominate strategy for getting your bank or business to the top of the list on Google search for years. As AI-backed internet searches continue to grow, a new strategy called Generative Engine Optimization (GEO) is emerging. GEO is the next generation of SEO. Banks and businesses need to start thinking about how organic search activity may decline in the future and how to position themselves for AI search results. A link to the blog post is included below.

Link: Move Over, SEO. GEO Is the New Sheriff in Town.