VDH: The Left Doesn’t Hate Sydney Sweeney’s Jeans. They Hate Beauty.

When American Eagle released a cheeky new jeans ad featuring actress Sydney Sweeney, the message was simple: she’s a natural beauty, and American Eagle jeans highlight that. But instead of taking it at face value, critics on the Left exploded, calling the ad “racist,” “eugenic,” and even comparing it to Nazi propaganda.

On today’s episode of “Victor Davis Hanson: In His Own Words,” Hanson breaks down the absurdity of the outrage and exposes the real history of eugenics—hint: it doesn’t come from the Right.

“ We have all sorts of models that pose for jean commercials. American Eagle have had black women, people, Hispanics, everybody. And do you remember the ad by Levi's for Beyonce? Levi's has her portrayed with a cowboy hat, a yellow wig, and in a country-western setting with Levi jeans. … Nobody objected, nobody said, ‘Beyonce is objectifying whiteness because, as an African American, she's got a blond wig on.’”

“ A final warning or a piece of advice from Aristotle: We act to beauty by proportion and mathematics. As I said, Beyonce is beautiful, not because she's black or not because she's not white, or Sydney Sweeney is beautiful, not because of her skin color, but because she has, as Aristotle would say, perfect symmetry. And that's a universal idea.”

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(0:00) Sydney Sweeney’s Good Jeans/Genes Ad
(0:27) Left's Outrage
(0:33) Other Examples of Jean Commercials
(3:05) The Essence of Advertising and Classical Beauty
(4:28) Historical Context of Eugenics
(5:53) Final Thoughts on Beauty and Proportion